Thursday, 10 November 2016

post 13- what is target audence?


Throughout the duration of this post I will be furthering my own understanding of what a target audience is and truly comprehend the different target audiences for a lot of genres.  An audience is an individual or collective group who read or consume any media text for example, films, news, TV and magazines. Whilst target audience is the intended audience of a specific form of media for example, films like cartoons. Their target audience will mainly depend on children. This is the film using audience profiling to understand their film’s market. It is essential for a film to have a target audience as it helps to advertise and get people excited for the film, it also helps create wise decisions when it comes to the film whether or not the audience will love the film or make production easier as they know what the audience expects. Clearly everyone is different and different genres appeal to different types of people. An example of genre appeal is horror films. Horror is normally targeted to males aged 15 plus as they have a lot of mature content like blood and graphic scenes.

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