BLOG POST 13 - TASK 1: What's a target audience?

For this blog post I am going to be developing my understanding of audiences and identifying the different target audiences for different film genres. To do this I first researched what an audience was, it is an individual or collective group who read or consume any media text, e.g films, social media, news and television. I then researched the definition of a target audience and it is the intended audience of a specific form of media, if you were making a film you could find your target audience by using audience profiling. This allows you to narrow down the audience to your targeted audience.

It is useful for a film to have a target audience as it allows them to design their product or media form to suit the wants and needs of their consumers, this will help boost sales in the box office. 

Different genres appeal to different people and this is because everyone has their own opinions therefore not everyone will like the same genre of film. Below I've written a few different genres and the type of person that they appeal to:

• Action films - These types of films would mainly appeal to men as it makes them feel powerful and more masculine. It wouldn't usually attract  a women audience as they typically dislike blood and killing.
• Romance films - These types of films would mainly attract an audience of women aged 14+ because the films would make them emotional. Romance films would especially make a younger women  aspire to have a relationship like the one she has seen in the film.
• Horror films - These types of films would attracts an audience of men aged 15+ as they feature a lot of blood which women typically wouldn't like.
• Animated films - These types of films would attract an audience of children aged 3-12, this is because they use bright colours that entice them.